On July 23, 2010, the franchise was recognized by the Guinness World Records as the "Most Successful Horror Movie Series". This comprises over 28 million DVDs sold and $665 million worth of ticket sales for the first five films alone, along with various other merchandise.
According to The New York Times in October 2009, including international sales and revenue from DVDs, television and merchandise, the Saw series has taken in more than $1 billion, making it one of the highest-grossing horror franchises in history. While starting as a film series, Saw has evolved to encompass numerous media forms including video games and comics as well as mazes and a roller coaster. The films take place in a fictional universe that revolves around a serial killer, dubbed The Jigsaw Killer, who captures victims who he believes do not appreciate their life and puts them into traps to test their survival instinct. Saw is a horror franchise created by James Wan and Leigh Whannell and distributed by Lions Gate Entertainment and Twisted Pictures.
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